I write best for brands with something real to defend.

Born in Garça, in the old west of inland São Paulo, where advertising wasn't bought, but spoken, felt, and judged in church squares, bakery lines, and bar conversations.

Now I write for brands in São Paulo, Tokyo, and far beyond. Still carrying one lesson from home: if people aren't talking about your brand, it probably isn't worth talking about.

Always reading new briefs. Tokyo, São Paulo, or fully remote. Wherever the work asks for something that hasn't been made yet.