Baby Care · Brazil

The lullaby that grows with the baby.

Pampers Swaddlers Overnight

Pampers Swaddlers Overnight case board. The lullaby that grows with the baby.

Leaks were the monster keeping babies awake. The original idea, Pampers as guardian of the night, was right. The medium (a Flash banner game) was wrong. The 2026 build turns Toquinho's original lullaby for one Brazilian baby into a small, AI-personalised lullaby co-created with each family. Same melody, the parent's voice, the child's name. Released in the maternity ward with the first pack.

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HiteJinro Chamisul

HiteJinro Chamisul

This bottle comes with instructions.

Casa Taiguara

The wrapping paper that wraps a school year.

Shu Uemura

Purikura, but the makeup is real.

Seda (Unilever Sunsilk)

Seda (Unilever Sunsilk)

Sextou Sound Library.

Wella Koleston

Koleston Root Call.

São Bernardo do Campo (City Hall)

São Bernardo do Campo (City Hall)

Peso da Rua. The city where the bin pays you back.

Honda CG 160 Fan

Honda CG 160 Fan

Card Protector. The bus ticket that buys a Honda.

Lipton Pure Mate

Lipton Pure Mate

Carrinho do Litoral. The beach cart as public service.

Poliflor

For a Smooth Finish. The gesture is the proof.

T-fal Japan (Groupe SEB)

T-fal Japan (Groupe SEB)

The Great Wave of Flavor.