Beverage · Brazil (Northeast)

Carrinho do Litoral. The beach cart as public service.

Lipton Pure Mate

Lipton Pure Mate case board. Carrinho do Litoral. The beach cart as public service.

Lipton equips beach carts in Pernambuco and Sergipe with what the beach actually needs in 2026: shade, sunscreen refills, lifeguard radio relay, and live water-quality data. The mate stays cold. The cart becomes the most useful object on the sand. Lipton spends its summer media budget running the beach instead of advertising it.

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HiteJinro Chamisul

HiteJinro Chamisul

This bottle comes with instructions.

Casa Taiguara

The wrapping paper that wraps a school year.

Pampers Swaddlers Overnight

Pampers Swaddlers Overnight

The lullaby that grows with the baby.

Shu Uemura

Purikura, but the makeup is real.

Seda (Unilever Sunsilk)

Seda (Unilever Sunsilk)

Sextou Sound Library.

Wella Koleston

Koleston Root Call.

São Bernardo do Campo (City Hall)

São Bernardo do Campo (City Hall)

Peso da Rua. The city where the bin pays you back.

Honda CG 160 Fan

Honda CG 160 Fan

Card Protector. The bus ticket that buys a Honda.

Poliflor

For a Smooth Finish. The gesture is the proof.

T-fal Japan (Groupe SEB)

T-fal Japan (Groupe SEB)

The Great Wave of Flavor.