Automotive · Brazil

Card Protector. The bus ticket that buys a Honda.

Honda CG 160 Fan

Honda CG 160 Fan case board. Card Protector. The bus ticket that buys a Honda.

São Paulo bus riders carry a transit card every day. Honda gave them a free protective sleeve for that card, printed with the math: "Your daily commute on a CG 160 Fan costs less than your bus fare." The competitor's distribution network ends up doing Honda's job for free.

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HiteJinro Chamisul

HiteJinro Chamisul

This bottle comes with instructions.

Casa Taiguara

The wrapping paper that wraps a school year.

Pampers Swaddlers Overnight

Pampers Swaddlers Overnight

The lullaby that grows with the baby.

Shu Uemura

Purikura, but the makeup is real.

Seda (Unilever Sunsilk)

Seda (Unilever Sunsilk)

Sextou Sound Library.

Wella Koleston

Koleston Root Call.

São Bernardo do Campo (City Hall)

São Bernardo do Campo (City Hall)

Peso da Rua. The city where the bin pays you back.

Lipton Pure Mate

Lipton Pure Mate

Carrinho do Litoral. The beach cart as public service.

Poliflor

For a Smooth Finish. The gesture is the proof.

T-fal Japan (Groupe SEB)

T-fal Japan (Groupe SEB)

The Great Wave of Flavor.